SWOT
your way to success

A SWOT analysis is simply an analysis of your company’s Strengths, Weaknesses, Opportunities and Threats. It is a great way to position yourself and to understand where you need to focus your efforts in order to keep growing your business.

Strengths - things that your business is good at, that you are doing well. It may be a skill, a specific competence or any advantage that you have over your competitors.

Weaknesses - things which, compared to your competitors, you do not do well, or which puts you at a disadvantage.

Opportunities - realistic avenues for future growth of your company or something that could be used to develop a competitive advantage.

Threats - factors that could lead to a decline in your business. These could be things you do not have control over but not necessarily.

Build on your strengths

Pursue opportunities

Overcome weaknesses

Defend yourself against threats