Direct Marketing

Direct marketing is any contact your business makes directly with existing or potential customers in order to generate sales or raise awareness. There are lots of ways to do this including:

• Direct Mail
• Small business telemarketing
• Small business email marketing
• Door to door leaflet drops
• Faxing
• Coupons

It can be a very cost-effective way of targeting customers with greater accuracy than other methods, and enables businesses to measure success and solicit a direct response.

However, to be effective, a campaign has to be planned thoroughly. A badly designed campaign will produce very little or no positive response. But even worse than this – it could annoy recipients and damage your reputation.

The key considerations are:

• Setting your objectives
• Establishing budgets
• Design and creativity
• Quality of Database
• Compliance

Get these elements right, and you could be on your way to greatly increasing your business.

The DMA provides some great advice on all these elements.