Email marketing checklist

For small business
email marketing campaigns

The email marketing checklist will help you make your small business email marketing campaign successful and effective. Before you send out a marketing email, ensure that:

• Spelling and grammar is correct

• You have a catchy subject line

• You have a relevant name in the from box so recipients know it’s from you (do not use a generic term such as “contact” or “info”)

• The email is correctly personalised

• There is a call to action – recipients know what to do next

• You provide a means of contacting you

• Readers have the opportunity to opt out of your list

• All images and links work

• Your company name and registration number are present

• The content adds value and is concise and focused on the readers’ needs

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