Internet Marketing

The term internet marketing covers a multitude of sins and definitions. For the sake of simplicity, let’s just say it is the act of representing your business online. The ways in which you can do this change almost daily - such is the phenomenal nature of the internet.

It can include:

• A website
• Article marketing
• Social media
• Blogging
• Search engine optimisation (SEO)
• Email marketing
• Banner ads
• ...the list really does go on and on...

Why bother?

The value of the internet is nothing short of immense. And yet, astonishingly, there are still relatively few small business (or even large businesses for that matter!) who really exploit it to its full potential.

The internet provides access to a global market. There are over 1 billion users worldwide. 308 million of these are in Europe. And almost
40 million are in the UK alone. On average, internet users spend a quarter of their weekly media time on the internet – second only to the TV.

I could go on, but suffice to say, this is a medium that small businesses cannot afford to ignore.

We will be providing much more guidance on this subject in our free bulletin and on the website, so keep checking back or subscribe here. (Or click on the RSS button at the bottom of the navigation bar.)