Know the long term value
of customers

and win more business!

Knowing the long term value of customers is the only way to truly calculate the profitability of your campaigns.

Let’s say your campaign brings in a new customer who buys one CD for £15. If they have a good experience buying from you – prompt delivery, courteous service, then the chances are they will buy from you again.

Over the course of the next 3 years, the average satisfied customer might buy 10 CDs – which has a value of £150 to your business. So each new customer would potentially be worth £150 to you.

Once you know this figure - base your calculations on it. You will be more prepared to invest in more direct mail, or any type of marketing – and so will undoubtedly bring in even more business!

Sounds simple doesn’t it? But trust me, most small businesses (and that includes your competition!) do not consider the long term value of their customers. And that means they are missing out!