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   <title>  The my-marketing-team     Business Blog   </title>
   <link>http://www.my-marketing-team.com/marketing-blog.html</link>
   <description>The my-marketing-team blog gives you the latest information on how to grow your small business.</description>
   <language>en-us</language>
   <category domain = "http://www.my-marketing-team.com/marketing-blog.html#">small business marketing</category>
   <pubDate>Wed, 27 Jan 2010 12:03:08 GMT</pubDate>
   <lastBuildDate>Wed, 27 Jan 2010 12:03:08 GMT</lastBuildDate>
   <copyright>my-marketing-team.com</copyright>
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    <title>Jan 27, Small business resources</title>
    <link>http://www.my-marketing-team.com/resources.html</link>
    <description>Resources to help you gorw your small business. Recommend some yourself!</description>
    <pubDate>Wed, 27 Jan 2010 02:57:18 GMT</pubDate>
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    <title>Jan 27, Jen Recommends - valuable resources to help you grow your business</title>
    <link>http://www.my-marketing-team.com/jen-recommends.html</link>
    <description>Jen Recommends is a page full of useful resources - all personally selected by Jen Hinds.</description>
    <pubDate>Wed, 27 Jan 2010 02:38:35 GMT</pubDate>
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    <title>Jan 27, Small business networking options</title>
    <link>http://www.my-marketing-team.com/small-business-networking.html</link>
    <description>There are various small business networking options available. We look at some of them here.</description>
    <pubDate>Wed, 27 Jan 2010 02:08:45 GMT</pubDate>
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    <title>Jan 27, Successful networking dos and donts</title>
    <link>http://www.my-marketing-team.com/successful-networking-dos-and-donts.html</link>
    <description>To make the most of this powerful business tool, follow these simple successful networking dos and donts</description>
    <pubDate>Wed, 27 Jan 2010 01:48:43 GMT</pubDate>
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    <title>Jan 27, Successful networking for small businesses</title>
    <link>http://www.my-marketing-team.com/successful-networking.html</link>
    <description>One of the most effective ways to market your business is thorugh successful networking</description>
    <pubDate>Wed, 27 Jan 2010 01:19:25 GMT</pubDate>
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    <title>Jan 10, Small Business Marketing Services</title>
    <link>http://www.my-marketing-team.com/small-business-marketing-services.html</link>
    <description>Our small business marketing services could help you achieve fantastic results with your small business</description>
    <pubDate>Sun, 10 Jan 2010 00:47:33 GMT</pubDate>
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    <title>Jan 10, Internet Marketing for your small business</title>
    <link>http://www.my-marketing-team.com/internet-marketing.html</link>
    <description>Grow your small business through internet marketing</description>
    <pubDate>Sun, 10 Jan 2010 00:27:48 GMT</pubDate>
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    <title>Jan 10, Customer relationships - the key to your profitability</title>
    <link>http://www.my-marketing-team.com/customer-relationships.html</link>
    <description>Building strong customer relationships is the most important thing you can do for your business.</description>
    <pubDate>Sun, 10 Jan 2010 00:17:52 GMT</pubDate>
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    <title>Jan 9, The best thing about being self-employed.....</title>
    <link>http://www.my-marketing-team.com/the-best-thing-about-being-selfemployed.html</link>
    <description>is you can choose which 18 hours a day you work!!  Love this quote! And sooooo</description>
    <pubDate>Sat, 09 Jan 2010 22:05:07 GMT</pubDate>
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    <title>Jan 8, What are you thankful for?</title>
    <link>http://www.my-marketing-team.com/what-are-you-thankful-for.html</link>
    <description>Came across this today. Try and think of an A - Z of things you are grateful for. It&#39;s quite heart warming!  http://www.gratitudechallenge.com/  I</description>
    <pubDate>Fri, 08 Jan 2010 12:05:27 GMT</pubDate>
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    <title>Jan 7, The style rookie</title>
    <link>http://www.my-marketing-team.com/the-style-rookie.html</link>
    <description>This blog is fairly well known. The 13 year old girl who writes it was in the news in 2009 for her fashion blog. It&#39;s a great read and she knows her</description>
    <pubDate>Thu, 07 Jan 2010 22:35:51 GMT</pubDate>
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    <title>Jan 6, Where the heck is Matt? Dancing around the world!</title>
    <link>http://www.my-marketing-team.com/where-the-heck-is-matt-dancing-around-the-world.html</link>
    <description>This video makes me laugh. The aim is to sell his book - and other related products. But it just cracks me up!  www.wherethehellismatt.com </description>
    <pubDate>Wed, 06 Jan 2010 20:01:04 GMT</pubDate>
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    <title>Jan 6, The social media phenomenon</title>
    <link>http://www.my-marketing-team.com/the-social-media-phenomenon.html</link>
    <description>I love this so much I have it on this site. Check out the social media facts page from the nav bar on the left.  It just really puts into perspective</description>
    <pubDate>Wed, 06 Jan 2010 20:00:39 GMT</pubDate>
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    <title>Jan 6, Your favourite social media content - just for fun!</title>
    <link>http://www.my-marketing-team.com/favourite-social-media.html</link>
    <description>Share you favourite social media content - videos, images, text and see what others love too!</description>
    <pubDate>Wed, 06 Jan 2010 18:21:49 GMT</pubDate>
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    <title>Jan 5, Effective small business marketing tips by Jenny Hinds</title>
    <link>http://www.my-marketing-team.com/index.html</link>
    <description>Effective, practical small business marketing advice and tools from a leading expert, Jenny Hinds, to help grow your small business profitably.</description>
    <pubDate>Tue, 05 Jan 2010 11:06:51 GMT</pubDate>
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    <title>Jan 4, Social media strategy for small businesses</title>
    <link>http://www.my-marketing-team.com/social-media-strategy.html</link>
    <description>To make the most of this new, but hugely effective marketing tool, you need to have a social media strategy.</description>
    <pubDate>Mon, 04 Jan 2010 22:22:28 GMT</pubDate>
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    <title>Jan 4, Small business social media</title>
    <link>http://www.my-marketing-team.com/small-business-social-media.html</link>
    <description>We look at how small business social media is the new way of marketing.</description>
    <pubDate>Mon, 04 Jan 2010 19:18:45 GMT</pubDate>
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    <title>Jan 4, Social media for small business</title>
    <link>http://www.my-marketing-team.com/social-media-for-small-business.html</link>
    <description>The use of social media for small business is on the up - and with good reason!</description>
    <pubDate>Mon, 04 Jan 2010 18:34:19 GMT</pubDate>
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    <title>Jan 4, What is Social Media?</title>
    <link>http://www.my-marketing-team.com/what-is-social-media.html</link>
    <description>We discuss what is social media and how it can help small businesses.</description>
    <pubDate>Mon, 04 Jan 2010 17:35:58 GMT</pubDate>
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    <title>Nov 13, Small business branding - going for a song?</title>
    <link>http://www.my-marketing-team.com/branding.html</link>
    <description>Coca-Cola are sponsoring buskers on the London Underground to play their new Christmas jingle. 

A novel way to increase brand awareness and will certainly get the jingle in the heads of weary London commuters!

For a small business, product/service awareness is often more important than brand awareness, though branding is an essential element in the small business marketing mix...</description>
    <pubDate>Fri, 13 Nov 2009 23:52:12 GMT</pubDate>
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    <title>Nov 9, Small business website - the route to online success</title>
    <link>http://www.my-marketing-team.com/small-business-website.html</link>
    <description>An effective small business website could take your business to new levels. This page provides some valuable advice.</description>
    <pubDate>Mon, 09 Nov 2009 22:49:08 GMT</pubDate>
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    <title>Nov 9, Sales - easy to do once you have built a relationship</title>
    <link>http://www.my-marketing-team.com/sales.html</link>
    <description>Once you have built a relationship with your target marketing, sales should be easy!</description>
    <pubDate>Mon, 09 Nov 2009 22:44:03 GMT</pubDate>
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    <title>Nov 9, PR - Using Public Relations to grow your small business</title>
    <link>http://www.my-marketing-team.com/public-relations.html</link>
    <description>PR - using the power of public relations to grow your small business</description>
    <pubDate>Mon, 09 Nov 2009 22:40:41 GMT</pubDate>
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    <title>Nov 9, Press release tips - how to write an effective press release</title>
    <link>http://www.my-marketing-team.com/press-release-tips.html</link>
    <description>Press release tips, guidelines and templates to help you write an effective press release that will help you grow your business.</description>
    <pubDate>Mon, 09 Nov 2009 22:39:08 GMT</pubDate>
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    <title>Nov 9, How to start a business - tips for success</title>
    <link>http://www.my-marketing-team.com/how-to-start-a-business.html</link>
    <description>We discuss how to start a business and point you in the direction of great advice.</description>
    <pubDate>Mon, 09 Nov 2009 22:36:48 GMT</pubDate>
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    <title>Oct 27, Small business marketing is still the answer</title>
    <link>http://www.my-marketing-team.com/recession-marketing.html</link>
    <description>Despite certain claims that the economy is improving, official figures announced this week show that the economy contracted by 0.4 between July and September meaning that we are still in recession. 

This is only a first estimate, so this may change, but these figures suggest that the UK is actually in the longest recession since records began in 1955.

Based on my discussions with business owners, it would seem that this is no real surprise and the general consensus amongst this community is that it will take at least two years for a recovery to really start to take shape. Some even predict as much as 10 years.

This all sounds rather gloomy. Especially for the small business owner. And it does mean that there are still tough times to be had and no doubt many more casualties. 

But how we respond to this news is critical. Some companies will continue to cut back expenditure on things like marketing, but history continues to prove this course of action as an unwise one. 

In the current climate, companies have to continue to work harder to get the business that is out there.  And effective marketing is the best way to do this. 

If care is taken to only spend resource on marketing that will bring you more business than it costs, then it can be the difference between survival and bust.</description>
    <pubDate>Tue, 27 Oct 2009 09:07:15 GMT</pubDate>
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    <title>May 10, Direct Marketing - make it work for your small business</title>
    <link>http://www.my-marketing-team.com/direct-marketing.html</link>
    <description>Direct marketing can be a highly effective way of generating new business. But there are some pitfalls. Thorough planning can avoid these hazards and create a very successful marketing campaign.</description>
    <pubDate>Sun, 10 May 2009 11:01:18 GMT</pubDate>
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    <title>May 10, Email marketing checklist</title>
    <link>http://www.my-marketing-team.com/email-marketing-checklist.html</link>
    <description>An email marketing checklist to help grow your business through small business email marketing</description>
    <pubDate>Sun, 10 May 2009 10:47:48 GMT</pubDate>
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    <title>May 10, Small business email marketing - helping you grow your business</title>
    <link>http://www.my-marketing-team.com/small-business-email-marketing.html</link>
    <description>Done properly, small business email marketing can be a very cost effective way to reach loads of customers.</description>
    <pubDate>Sun, 10 May 2009 10:23:12 GMT</pubDate>
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    <title>May 7, The best campaign in the world??</title>
    <link>http://www.my-marketing-team.com/recession-pr.html</link>
    <description>I dont know if you have been aware of the Best Job in the World campaign that has been ongoing since January of this year? It involved the search for the caretaker of Hamilton Island in Queensland, Australia. 

The campaign harnessed social media to create a global competition which cleverly disguised the prize as a job. 

(The job involves being luxuriously accommodated on this beautiful island for 6 months, with a salary of 73,000 and responsibilities which include  working 12 hours a month as an ambassador writing blogs and generating media coverage.)

The result? A highly effective PR stunt which effectively achieved, it is claimed, &lt;b&gt;50 million of publicity&lt;/b&gt; value through the combined global coverage in publications, radio, TV, blogs, websites, forums etc. 

The concept captured the imagination of the world, and was a real feel good story which started in January  when it was cold in the UK, and everyone was beginning to feel a little low with the economic climate. 

My point in sharing this with you is this... 

The phenomenal amount of media attention this campaign enjoyed was the result of &lt;b&gt;PR&lt;/b&gt; not advertising.

Granted, this was part of an 850,000 marketing campaign. But the fact remains that PR can be a ferociously powerful tool. One which small businesses should grasp with both hands (and it doesn&#39;t have to cost you a penny). Be as creative as you can both in terms of what you put out there  and how you do it....</description>
    <pubDate>Thu, 07 May 2009 23:15:37 GMT</pubDate>
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    <title>May 5, Definition of marketing</title>
    <link>http://www.my-marketing-team.com/definition-of-marketing.html</link>
    <description>Definition of marketing and its benefits for small businesses</description>
    <pubDate>Tue, 05 May 2009 10:49:29 GMT</pubDate>
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    <title>Apr 30, Recession PR - an opportunity for small businesses</title>
    <link>http://www.my-marketing-team.com/recession-pr.html</link>
    <description>Marketing during a recession is more important than ever and recession PR is no exception.</description>
    <pubDate>Thu, 30 Apr 2009 11:55:14 GMT</pubDate>
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    <title>Apr 27, Recession Marketing - how to grow your business in tough times</title>
    <link>http://www.my-marketing-team.com/recession-marketing.html</link>
    <description>Recession marketing follows the same rules as any other, but these pages focus on how to make the most of opportunities that arise in slwoer economies.</description>
    <pubDate>Mon, 27 Apr 2009 08:38:18 GMT</pubDate>
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    <title>Apr 27, Recession opportunities - there are more than you think!</title>
    <link>http://www.my-marketing-team.com/recession-opportunities.html</link>
    <description>There are plenty of recession opportunities tha small business can take advantages to thrive in the current climate.</description>
    <pubDate>Mon, 27 Apr 2009 08:34:48 GMT</pubDate>
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    <title>Apr 27, Marketing in a recession can help you grow your business more than ever</title>
    <link>http://www.my-marketing-team.com/marketing-in-a-recession.html</link>
    <description>Marketing in a recession is more important than marketing at any other time. You need to fight harder for the business that is out there. Valuable advice on how to not only survive but thrive.</description>
    <pubDate>Mon, 27 Apr 2009 08:31:57 GMT</pubDate>
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    <title>Apr 27, Free small business marketing ideas</title>
    <link>http://www.my-marketing-team.com/free-small-business-marketing-ideas.html</link>
    <description>Free small business marketing ideas to give your company a boost in the recession</description>
    <pubDate>Mon, 27 Apr 2009 08:26:28 GMT</pubDate>
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    <title>Apr 16, Jenny Hinds is the founder of my-marketing-team - About Us.</title>
    <link>http://www.my-marketing-team.com/jenny-hinds.html</link>
    <description>About my-marketing-team.com. Jenny Hinds is the founder and owner of my-marketing-team.com.</description>
    <pubDate>Thu, 16 Apr 2009 18:22:13 GMT</pubDate>
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    <title>Mar 26, Telemarketing top tips</title>
    <link>http://www.my-marketing-team.com/telemarketing-top-tips.html</link>
    <description>Find some telemarketing top tips to help you make your small business campaign more successful</description>
    <pubDate>Thu, 26 Mar 2009 23:58:52 GMT</pubDate>
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    <title>Mar 26, Recruiting a telemarketing agency for your campaign</title>
    <link>http://www.my-marketing-team.com/telemarketing-agency.html</link>
    <description>It may be that recruiting a telemarketing agency is the best way to implement your campaign. Here are some guidelines to help you do this successfully.</description>
    <pubDate>Thu, 26 Mar 2009 23:45:31 GMT</pubDate>
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    <title>Mar 26, In-house telemarketing campaigns</title>
    <link>http://www.my-marketing-team.com/in-house-telemarketing.html</link>
    <description>Carrying out an in-house telemarketing campaign can be very cost effective but you need to get it right or you risk damaging your business.</description>
    <pubDate>Thu, 26 Mar 2009 23:27:37 GMT</pubDate>
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    <title>Mar 26, Small business telemarketing that works</title>
    <link>http://www.my-marketing-team.com/small-business-telemarketing.html</link>
    <description>A key element in your marketing toolbox is small business telemarketing. It can be highly effective if planned properly.</description>
    <pubDate>Thu, 26 Mar 2009 23:07:20 GMT</pubDate>
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    <title>Mar 26, Sticking to the basics...</title>
    <link>http://www.my-marketing-team.com</link>
    <description>It was reported this week that supermarket chain Sainsbury&#39;s has said sales increased in the first three months of the year. This has been partly attributed to the 60 rise in sales of its &quot;Basic&quot; range and the introduction of campaigns such as &quot;feed your family for a fiver&quot;. 

This is cast iron evidence that even in difficult times, you can still grow your business provided you stick to some basic rules such as:

&lt;ul&gt;&lt;li&gt;Identifying and responding to your customers&#39; needs, and&lt;/li&gt;

&lt;li&gt;Keep telling your customers about how you are meeting their needs.&lt;/li&gt;&lt;/ul&gt; 

Even in today&#39;s market, people are still spending. They still have needs to be met. It&#39;s just that these needs may be different and businesses, especially small businesses, have to fight harder to earn their custom.

Research shows very strongly that those companies who keep up a varied marketing campaign will not only fair better in uncertain times, but will also come out the other end much stronger.</description>
    <pubDate>Thu, 26 Mar 2009 11:27:11 GMT</pubDate>
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    <title>Mar 24, Small business research - </title>
    <link>http://www.my-marketing-team.com/small-business-research.html</link>
    <description>Small business research does not have to cost much but can make the differencec between success and failure when it comes to marketing.</description>
    <pubDate>Tue, 24 Mar 2009 01:35:24 GMT</pubDate>
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    <title>Mar 20, Target market questions - identify you target market by asking these questions</title>
    <link>http://www.my-marketing-team.com/target-market-questions.html</link>
    <description>Ask yourself these target market questions to identify where you need to focus your marketing efforts.</description>
    <pubDate>Fri, 20 Mar 2009 00:06:19 GMT</pubDate>
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    <title>Mar 19, When the going gets tough...</title>
    <link>http://www.my-marketing-team.com</link>
    <description>You may have heard in the news today that the International Monetary Fund (IMF) has forecast that the word economy is set to shrink by between 0.5 and 1.0 in 2009. This would be the first global contraction in 60 years. There is no doubt that this is disturbing news for businesses as a whole.

But before we all just give up here and now, remember this. The implications on many small businesses are that there is less money available to be spent on the goods and services we sell. But money is still being spent. We just have to work harder to get people or businesses to spend it on what we are offering. We have to market ourselves more smartly. 

Using marketing to build relationships and loyalty with would-be customers doesnt have to cost an arm and a leg and it can make a huge difference to your bottom line.

Check out &lt;b&gt;my marketing team&lt;/b&gt; for loads of low cost but highly effective marketing tips.</description>
    <pubDate>Thu, 19 Mar 2009 23:41:17 GMT</pubDate>
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    <title>Mar 16, Build your brand in easy steps</title>
    <link>http://www.my-marketing-team.com/build-your-brand.html</link>
    <description>Build your brand - six easy steps to building a brand that will help grow your business</description>
    <pubDate>Mon, 16 Mar 2009 10:04:21 GMT</pubDate>
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    <title>Mar 16, Branding - setting you apart from your competitors</title>
    <link>http://www.my-marketing-team.com/branding.html</link>
    <description>Branding is not a luxury only in the grasp of large companies. It can make a real difference to your small business.</description>
    <pubDate>Mon, 16 Mar 2009 08:48:00 GMT</pubDate>
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    <title>Mar 12, Effective website content</title>
    <link>http://www.my-marketing-team.com/website-content.html</link>
    <description>Make your website content sell more for your small business.</description>
    <pubDate>Thu, 12 Mar 2009 15:51:25 GMT</pubDate>
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    <title>Mar 12, Build relationships via your website</title>
    <link>http://www.my-marketing-team.com/build-relationships.html</link>
    <description>Your website is the perfect way to effectively build relationships.</description>
    <pubDate>Thu, 12 Mar 2009 15:35:15 GMT</pubDate>
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    <title>Mar 12, Maintain relationships and communication with your clients</title>
    <link>http://www.my-marketing-team.com/maintain.html</link>
    <description>The key to ongoing success is to maintain communication to continue to build relationships with clients.</description>
    <pubDate>Thu, 12 Mar 2009 11:37:32 GMT</pubDate>
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