Recession PR

An opportunity not to be missed

Recession. Economic downturn. Unemployment. Doom. Gloom.

It’s all we ever seem to hear in the media. So what a refreshing change it would be to read some upbeat or positive story. This is where recession pr comes in.

Editors have a job to do. They have to tell their readers (or viewers) what is happening, but they also want interest and variety.

And this is where your opportunity lies. Have you got something interesting and optimistic you could share with your public?

Have you ...

• had a particularly profitable year, or seen sales grow in one or more areas?

• taken on more staff, or moved into bigger premises? Or maybe joined forces with another business?

• launched a new product or service that is particularly beneficial or innovative?

• got ambitious plans that you are happy to share?

• been involved with a charity – made a donation, organised an event,

• carried out some research on your client base that has produced some interesting or surprising results?

• a point of view that is a bit different to the norm?

• any advice that you could give your prospective clients to help them do / feel / look better in the current climate?

The list goes on...

If you answer yes to any of the above, the chances are you have good grounds for either a press release or a bylined article.

A £10,000 double page spread in your target publication may well get you noticed, but how many readers actually believe what you say?

PR is perceived as more objective. Factual rather than promotional. And – rather significantly – will not cost you £10,000!

As with all marketing, PR will always work best alongside a full and varied marketing programme, but is without doubt one of the most powerful tools.