Sales

Capitalising on your relationships

Selling is often seen as a special skill confined to trained or natural sales people. This is not true. If you have followed the other steps, then this should come very easily.

Once you have built a relationship with your target market, you are in a very good position get them to buy from you. Hopefully you’ll have shared enough valuable wisdom with them, offered them enough value for nothing, that they feel they can trust you and see you as an expert in your field.

Now is the time to ask them to buy.

At this stage, don’t be afraid to actually ask for their business. Do it in your own style – the style they have become accustomed to throughout your relationship, and make sure that you leave them in no doubt as to what the benefits to them are of buying from you.

Depending on what business you are in, the approach you take could be face to face, via letter or email, in an advertisement, or over the phone. However you do it always keep in mind what you know about them, what their needs are, and the value your product will provide them.

We will be covering more sales strategies in our regular free business building bulletin as well as here on the site, so check back regularly.

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