The Small Business Website

Your small business website should be a key tool in building your business.

Most businesses now have some form of web presence - but very few are actually effective at increasing profitability. This section provides advice on how to get your site to really make a difference to your bottom line.

Before you start, be clear on what your website is for. Whatever type of website you have or are planning, you need to be sure about what you are trying to achieve. Is your primary aim to sell something? Build relationships?

It is vital to be clear on this. And stay focused.

Set yourself the following rule and make sure all your online efforts focus on it:

This may not be on the first visit. Or even the next. But aim to make sure every visitor contributes something to your business.

This could be via a sale – direct or indirect, encouraging a visit to your store, providing you with an email address or answers to a poll, a recommendation to a friend, or even following a link to a site that provides income to you.

Once you are clear on your objectives, here are some simple steps that you can take to drastically improve the results you achieve from your online presence.

1. Create great content
2. Attract visitors
3. Get visitors to take action
4. Build a relationship with visitors, and
5. Convert visitors into sales.

There is so much information on internet marketing and some people charge a small fortune to for services that will allegedly get you a successful website.

The difficulty is sorting the wheat from the chaff. I read loads on this very subject every day, but by far the most comprehensive and valuable is SBI (Site Build It!). It uses the C-T-P-M model - Content, Traffic, Presell and Monetise. Really simple but HUGELY effective.

The system provides all the tools and information that you could ever need to build a successful business online. Check it out...

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